Ionuț Radu Munteanu
The founder. Not a department.
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Komrce comes from almost two decades of performance marketing: hundreds of eCommerce clients and the same pattern everywhere, agencies and clients speak different languages, and the misunderstanding costs money.
The hypothesis was tested academically, in an MBA research project with dual-perspective surveys, and the answer became a product: a simulation where teams run a virtual online store and learn the common language by playing.
Ionuț Radu Munteanu
Founder of Komrce
Teams of 2–5 people
Collaboration, debate, collective decision-making
4 market segments
Different strategies, different consumers
4–12 simulation rounds
Each round = one business quarter
Structured debrief
Clear lessons from real simulation data