Komrce · Evenings · 2 years in 3 evenings
You run an online store for 8 rounds.
3 evenings, one cohort of 20 people split into teams, facilitated. You decide, the market answers, and at the end you understand why you won or lost share.
When
12, 14 and 15 October
Hours
19:00 EEST
Format
Evenings · Online, facilitated, in English
Price
€139/ participant
How it unfolds
8 rounds. Each round is a quarter in your company’s life: you decide, the market answers, you see the result. About two rounds an hour.
Evening 1 · Monday 12 October
2 h19:00
25 min
Brief, teams, roles
The game world, the winning criterion. Five-question check.
19:25
30 min
Round 1 (20 minutes decision + 10 debrief)
Revenue, profit, cash, stock, capacity. Trap: “we can afford it”.
19:55
50 min
Rounds 2–3
Team, objectives, strategy. Trap: big volume, thin margin.
20:45
15 min
Closing the evening
Each team: what changes next round, and why.
Evening 2 · Wednesday 14 October
2 h19:00
10 min
Recap
Last evening, briefly: where each company stands.
19:10
25 min
Round 4
Marketing: price, budget, market report. Trap: the price cut everyone copies.
19:35
15 min
Break and captain handover
The captain hands over strategy, risks, open decisions.
19:50
50 min
Rounds 5–6
Brand, retention, NPS. Trap: premium paid from margin.
20:40
20 min
Closing the evening
Cash and credit: who needs financing, and why.
Evening 3 · Thursday 15 October
2 h19:00
10 min
Recap
Where each company stands before the last two quarters.
19:10
25 min
Round 7
Cash, credit, events. Trap: reported profit, empty account.
19:35
35 min
Round 8 + the dividend decision
Dividend, last stock, full result. Trap: stock arriving after the end.
20:10
50 min
Final debrief and questions
One good decision, one costly, Monday’s rule. Then open questions.
Who facilitates
Ionut Radu Munteanu
An entrepreneur, educator and speaker in digital marketing. In 2009 he founded WebDigital, Romania's first specialised performance marketing agency, managing more than €40 million in media budgets for over 700 companies.
Included in the price
- Platform access for the whole program
- The "Market Observer" briefing, the market rules
- The facilitated debrief after every round
You need
- A laptop and a good connection
- The evenings of 12, 14 and 15 October available
- Nothing to install, everything runs in the browser
Case study · Marketing Summer School 2026, ASE Bucharest
Eight teams, the same market, the same starting values. By the end, almost €374,000 set them apart.
All of them lost money in round 1. The difference came in round 2, when a single team understood what the loss was saying: not a pricing or ad-budget trick, but the whole profit and loss statement fixed at once, from people and stock to the marketing mix. The rest understood later. Some never did.
Read the case study →+€210,597
cumulative profit, the Blue team
−€163,311
the Turquoise team, last place
5 of 8
teams closed in the red
What you leave with
Four things you can do on Monday morning, on your company or your employer’s. Not features of the simulation.
You choose who you serve
4 customer segments with opposing behaviours. You leave with the reflex "who is this price for", not "is this price good".
You tell a cost from an investment
Ads pay off today, brand pays off three rounds later. You have also seen what not investing costs.
You size for demand, not for fear
You know what you lose when the team is smaller than the sales, and what it costs when it is bigger than needed.
You decide before the deadline
The most common cause of a lost round is not a wrong decision, it is a debate that never ended.
Play the free 2-round demo
No card. All you need is an email and ten minutes.
Questions that come up every time
What happens if the group does not form?
We contact you and you choose: a full refund or a seat on another date.
Do I need to know anything beforehand?
No. The 2-round demo is enough of a warm-up; it helps to read the market rules beforehand, or to watch the short explainer video.
Komrce · Evenings · 2 years in 3 evenings · 12, 14 and 15 October