Case studies

Real business situations, real teams, real numbers. Each study documents one Komrce business simulation: the decisions made round by round, the turning point and the lessons that apply beyond the game.

Marketing Summer School 2026 · ASE Bucharest

Eight teams, eight rounds, one market

Everyone started identically and lost in the first round. By the end, almost €374,000 separated them. What they decided differently, round by round.

+€210,597the winning team’s profit
-€163,311the last-place result
8 × 8teams × rounds
Available inROEN